World Telecom — Corporate Website
A corporate website and product catalogue for an electronics retail chain — built for speed, so pages open almost instantly and visitor numbers grew.
About the project
World Telecom is a retail chain in Azerbaijan selling electronics and home appliances. The website carries their product catalogue and their store network online.
A site built around speed
The real work on this site went into speed. Instead of building every catalogue page from scratch for every visitor, the site keeps ready-made copies and serves those. The effect:
- Pages reach the visitor almost instantly
- The site handles far more visitors at once without slowing down
- Because speed is one of Google’s ranking signals, search positions improved with it
Image optimisation
A product catalogue puts dozens of images on every page, which means images are what decide how heavy the site is. So we optimised them: each one is produced and compressed at the size it is actually displayed at, and reused after that. That is a large part of why the catalogue pages stay fast.
The result, and six years of support
The work we put into performance paid off — the site became noticeably quicker and visitor numbers grew.
We built the site in 2012 and stayed on it as the technical team until 2018 — six years of updates, catalogue changes and behind-the-scenes work.
Screenshots
Real screenshots of the work as we delivered it.
- w-t.az
The home page in 2018, the last year we ran the site. - w-t.az
A catalogue product page, captured in 2017.
