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Elit Solutions
Web Design

Viplife.az — Online Store

An online store for a retail chain that sells from the same stock and prices as the physical shops, with phone-number sign-in and two ways to pay by card.

Client: ViplifeYear: 2022Visit site

About the project

Viplife runs a chain of physical shops in Azerbaijan, and those shops have run for years on their own sales and inventory system. The client wanted to sell online — but on one condition: the new site could not become an island. It had to work off the same data the shops do.

Building on the system that already worked

Rather than copy the catalogue into a separate system and then fight to keep the two in sync, we connected the site directly to the one the shops already use. That meant:

  • Products, prices and stock levels come from the in-shop system
  • A change in the warehouse shows up on the site immediately
  • Staff keep working in the system they already know — there is no second admin panel to learn

Sign-in with a phone number

Customers sign in with their phone number: on registration and on every login a one-time code goes out by SMS, and the number is verified on the spot. There is no password to forget, fake sign-ups are shut out, and by the time an order is placed the contact number on it is already known to be real.

Two payment providers

We connected two separate card payment providers, and the customer picks which one to pay with. Running two also buys the client something practical: if one provider goes down, sales do not stop — payments simply carry on through the other.

Built to be found

Product pages open fast and are built to rank well in search engines — which mattered, because product pages are how the store earns free traffic from Google.

Real screenshots of the work as we delivered it.

  • viplife.az
    The Viplife.az home page, with the category menu, the campaign banner and the new-products row
    The home page: the category menu, the current campaign banner and the newest products.
  • viplife.az
    A Viplife.az category page listing women's fragrances with prices, discount badges and paging
    A category page. The products, prices and stock all come straight from the shops' own system.
  • viplife.az
    A Viplife.az product page showing the photo, the discounted price and the add-to-basket button
    A product page — it opens fast and ranks well in Google.
  • Viplife.az open on a phone, showing the store with the search bar and the bottom navigation
    The store on a phone, with the same catalogue behind it.