Why a fast website matters

Speed = revenue

Research shows that for every 1-second increase in page load time, conversion rates drop by 7%. Since 2021, Google uses Core Web Vitals metrics as a ranking factor.

Key metrics

• LCP (Largest Contentful Paint) — under 2.5 seconds
• FID/INP — interaction responsiveness
• CLS (Cumulative Layout Shift) — visual stability

What to do

1. Optimize images
2. Minimize JavaScript
3. Use a CDN
4. Choose a modern framework (Astro, Next.js)

A fast website is the foundation of a successful business.